Idil Cakim, senior vice president, research and insights at Audacy, has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of the book Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers (Wiley, 2010), as well as numerous industry briefs and articles on online communications. Cakim has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She also serves on the Ad Council’s Research Committee. A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.