Jeff Storan is a digital marketing veteran and product strategist with more than nine years experience spanning both display advertising and web analytics. Jeff specializes in recognizing data sources that have the greatest potential for increasing value for data-driven applications while balancing people’s right to privacy.
Jeff hails from Platform-A where he was responsible for behaviorally targeted audience segmentation and advertising products. He arrived to Platform-A via its acquisition of TACODA in 2006. At TACODA, he led several privacy-centric product initiatives including its Consumer Choice Initiative and improvements to the data network’s consumer opt-out mechanism. Prior to his TACODA tenure, Jeff served as the Director, Product Management for Acquire Systems, a web analytics technology shop specializing in close measurement of marketing ROI for large financial services companies.
Jeff has a B.A. in Economics from Oberlin College and lives in Brooklyn with his wife and twin sons.