Jeff Storan is a digital marketing veteran and product strategist with more than nine years experience spanning both display advertising and web analytics. Jeff specializes in recognizing data sources that have the greatest potential for increasing value for data-driven applications while balancing people’s right to privacy.
Jeff hails from Platform-A where he was responsible for behaviorally targeted audience segmentation and advertising products. He arrived to Platform-A via its acquisition of TACODA in 2006. At TACODA, he led several privacy-centric product initiatives including its Consumer Choice Initiative and improvements to the data network’s consumer opt-out mechanism. Prior to his TACODA tenure, Jeff served as the Director, Product Management for Acquire Systems, a web analytics technology shop specializing in close measurement of marketing ROI for large financial services companies.
Jeff has a B.A. in Economics from Oberlin College and lives in Brooklyn with his wife and twin sons.
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For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.
See All ChannelsWatch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
See All ChannelsBuilding an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
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