Jim Nichols

Partner, Chief Strategist
Catalyst S+F

After earning a BA in US History from Penn, and an MBA from the University of Chicago, Jim began his advertising career at Needham, Harper and Steers three days before Omnicom was formed. Needham became DDB Needham; Jim got new business cards and a terrific perspective on the questionable value of holding companies.

In Jim’s words, he’s worked on “everything, everywhere.” His career covers over 80 categories, from packaged goods and beverages to financial services, software and technology. Brands he’s helped develop include Bank One, Cablevision, Cap’n Crunch, Darden Restaurants, Hyundai, Kodak, Microsoft, Ofoto, Oracle University, Sega, Showtime, SOAPnet, Suave, Virtual Makeover, Wachovia, Brach’s, and Zone.com.

Jim’s experience spans B2B and B2C, and includes a strong track record marketing to both broad audiences and specific market segments. And while he finds it difficult to choose a favorite, Brach’s always included a case of candy per week as part of their compensation package.

Read all Jim's MediaBizBloggers commentaries at The Marketing Capital Report.

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