EVP, US Director of Communications Planning
UM
Curious Insight: Having worked in a variety of market agencies including direct marketing and brand agencies as well as UM, Kasha’s passion is connecting brands to their best consumers in order to drive ROI by any means necessary.
Surprising Result: Kasha’s agnostic approach has provided value to her clients well beyond the world of media and she has been invaluable in translating between all the disciplines working with her clients in order to harness their collective power to deliver surprising business results.
As the US Director of Communications Planning, Kasha is responsible for building and leading UM’s communications planning practice across the US and identifying relevant and engaging ways of connecting brands with consumers.
Kasha recently joined UM and has over 15 years experience working with the world’s leading global brands including Intel, IBM, AT&T, Sony and Samsung. She is recognized as a respected leader in the marketing communications field.
Prior to UM, Kasha led the Strategic Communications Planning group on the Global IBM account at Ogilvy. Her group was responsible for all brand and communications planning across all IBM business units and covered all channels including traditional advertising, direct marketing and interactive. Prior to this, she worked at Wunderman, as the Strategic Planning Director, where she led strategy for clients such as AT&T, Priceline.com and Club Med.
Kasha started her career at Accenture working with marketing organizations to improve their operations by implementing the systems, processes and organizations to dramatically improve customer relationship marketing.
Read all Kasha's MediaBizBloggers commentaries at Curious Thoughts from Curious Minds.
Check us out on Facebook at MediaBizBloggers.com
Follow our Twitter updates @MediaBizBlogger
The insights you need, in your inbox daily
We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.
MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity
See All ChannelsMediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom
Read member contentAt MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload
See All Channels