Kelly Abcarian is a media research executive with more than 18 years of industry and technical leadership in aligning cross product solutions for television, digital and cross-platform. As General Manager for Nielsen’s new Advanced Video Advertising Group, Kelly has helped to lead Nielsen in sharpening its focus to help shape the future of Addressable TV Advertising. Over the last several years, Kelly has helped to lead Nielsen in making a number of strategic acquisitions that have strengthened their technology offerings and positioned Nielsen in the Addressable TV future, including Qterics, Gracenote and most recently Sorenson Media. With Kelly's deep industry experience, she is excited to lead Nielsen in working alongside the industry in delivering on a true scalable industry wide end-to-end Addressable TV advertising solution.
Since joining Nielsen in 2005, Kelly has held numerous senior roles managing the company’s largest marketing technology platforms and servicing clients in the Connect & Media segments of Nielsen’s business. Kelly is a frequent speaker at industry events and is a member of the IAB Advanced TV Advisory Board as well as being an active participant on the MRC Standards Committees. Over the years Kelly has been the recipient of several industry awards including Cynopsis Top Women in Media (2017 & 2019) Multichannel News 2019 Wonder Women in Streaming and OUTstanding 2019 50 Global Ally Executives List by INvolve.
Prior to Nielsen, Kelly held senior leadership positions for large Technology Companies, including Siebel Systems and Oracle. She currently resides in Chicago.
The insights you need, in your inbox daily
We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.
MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity
See All ChannelsMediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom
Read member contentAt MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload
See All Channels