Partner
Arkose Consulting, LLC
Leo Scullin is a Partner at Arkose Consulting LLC of New York, a firm that offers strategic, tactical and management guidance to clients seeking to leverage their interactive marketing investments and initiatives. He has extensive experience in internet professional services, as well as deep expertise in launching and positioning online and traditional media.
Leo’s recent focus has been on mobile marketing, CRM and loyalty with client Gold Mobile, and digital media measurement, via work with ImServices and ASOC8.
Leo is a co-founder and director of ASOC8, Inc. whose technology provides clients and their media and agency partners with unique post buy validation of digital ad delivery.
Prior to ASOC8, Leo led the Industry Services team at the IAB in NYC, the trade group that represents the sellers of the $21+ Billion interactive advertising industry and whose members include Google, Yahoo!, Microsoft, AOL, IAC and Weather.com.
Leo first joined Arkose in May 2002, when the focus was on product development, specifically in the area of personalized local search. Prior to that, Leo was a Partner at marchFIRST/via USWeb in NYC. Leo led the Client Services team and oversaw e-business transformations of Audi of America and Neuberger Berman, as well as managing engagements with Harley-Davidson and others.
Before USWeb he was the VP, Interactive Marketing at AOL where he was liaison to the ad agency community and authored AOL’s first advertising business plan. From 1991 to 1997, Leo was head of the media consulting firm, Scullin & Company. After spending 17 years in the Media department at Young & Rubicam in NYC, he co-founded and was Publisher and Music Editor of Men's Life magazine, a publication of (Rupert) Murdoch Magazines.
While at Y&R, Leo was the SVP, Director of Print Media and the Director of New Electronic Media, and served as Chairman of the AAAA Magazine Committee. Leo also served as a member of the Board of Directors for Solbright Inc. from 1997-2001. He is a graduate of Villanova University.
The insights you need, in your inbox daily
We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.
MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom
Read member contentWelcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.
Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.
Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.
Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.