As the President, CEO and Founder of Operative, Lorne Brown spearheads the strategic vision of media’s leading digital ad sales platform company. His 17 years experience in media and infrastructure continues to fuel Operative’s growth as a global organization that manages over $4.8 billion in digital and video ad revenue.
Previously, at Royal Blue Technologies, Lorne implemented equity trading software at more than half the banks and brokerage houses in New York and London. It was Lorne’s mission to bring Wall Street automation to the advertising industry.
Since inception, Operative has emerged as the leading SaaS platform in media, and is laser-focused on sales automation and the union of television and digital. Lorne has been at the helm of establishing strategic partnerships with premier cable and video brands such as Comcast, Cox Cable, NBCUniversal, CBSi, Turner, A+E, Univision, Vevo and Crackle.
Lorne serves on the NAB Show Ad Tech Committee and the Alliance for Audited Media Digital Advisory Board. He has a degree in Finance and Management Information Systems from the State University of New York at Albany.
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