Margaret Clerkin
GroupM Director of Digital Assets

As GroupM Director of Digital Assets, NA Head of Invention, Margaret Clerkin is charged with synchronizing messaging, media and consumer engagement to ensure that Mindshare clients drive sales and profitability. Her most successful collaboration to date is her hand in creating In The Motherhood, an online comedy series starring Jenny McCarthy, Leah Remini and Chelsea Handler. For this project, she spearheaded the first ever performance-based branded entertainment deal and took consumer-generated interactivity to a new level. Margaret also played an active role in crafting Ameriprise Life After Work, Unilever The Rookie and Sprint Business on Main.

Previously, as CEO North America of MindShare Interaction, Margaret helped secure the distinction of OMMA Interactive Silver Agency of the Year in 2007 and led the team to recognition from digital industry leaders including the IAB while driving business results that tripled the unit’s revenues in two years. Throughout her career, Margaret has contributed to a variety of the world's biggest brands, including AT&T, DuPont, HBO, IBM, Novartis, SONY, Sprint and Unilever.

Margaret can be reached at margaret.clerkin@groupm.com.

Read all Margaret's MediaBizBloggers commentaries at Musings from GroupM.

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