Margaret Clerkin
GroupM Director of Digital Assets
As GroupM Director of Digital Assets, NA Head of Invention, Margaret Clerkin is charged with synchronizing messaging, media and consumer engagement to ensure that Mindshare clients drive sales and profitability. Her most successful collaboration to date is her hand in creating In The Motherhood, an online comedy series starring Jenny McCarthy, Leah Remini and Chelsea Handler. For this project, she spearheaded the first ever performance-based branded entertainment deal and took consumer-generated interactivity to a new level. Margaret also played an active role in crafting Ameriprise Life After Work, Unilever The Rookie and Sprint Business on Main.
Previously, as CEO North America of MindShare Interaction, Margaret helped secure the distinction of OMMA Interactive Silver Agency of the Year in 2007 and led the team to recognition from digital industry leaders including the IAB while driving business results that tripled the unit’s revenues in two years. Throughout her career, Margaret has contributed to a variety of the world's biggest brands, including AT&T, DuPont, HBO, IBM, Novartis, SONY, Sprint and Unilever.
Margaret can be reached at margaret.clerkin@groupm.com.
Read all Margaret's MediaBizBloggers commentaries at Musings from GroupM.
Check us out on Facebook at MediaBizBloggers.com
Follow our Twitter updates @MediaBizBlogger
A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.
Read member contentBehind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.
For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.
Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.
See All ChannelsWatch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
See All ChannelsBuilding an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
See All Channels