Matt Doherty

Matt currently reports directly to the Worldwide Chief Digital Officer at Ogilvy & Mather, overseeing global digital creative and strategic development for all client types. He ideates and creatively consults with global teams across all of Ogilvy’s core disciplines and outside partners to integrate digital at the time of creative conception through execution. Digital affects the way we build stories, enable interactions and engage audiences. With this in mind, Matt aids global brands in crafting their stories’ architecture in such a way so their narratives can unfold across multiple digital platforms, both online and offline. Matt combines creative with strategy and enables audiences to have a participatory experience with stories by building out the audience's creative journey through the use of digital and emerging technologies. Matt focuses on understanding the relationships between digital, content, and culture to interconnect the audience, narrative, and brand. Prior to his latest role at Ogilvy, Matt spent time as a Transmedia Architect and Creative Producer where he began building and experimenting with branded content platforms rooted in transmedia strategy and creative thinking. While at Ogilvy, Matt conceptualized, developed and produced creative for branded entertainment, original entertainment programs and experiential event design. Matt spent his first year at Ogilvy in a multi-disciplinary rotational upon graduating from the University of Illinois at Urbana-Champaign. Matt has worked with a variety of clients and partners over the years including: Coca-Cola, Fanta, Tang, Mondelēz International, Kimberly-Clark, Nestlé, Unilever, Time Warner Cable, TD Ameritrade, DuPont, Kodak, MTV, Spotify, ESPN, Disney, NBCUniversal, NBA, NHL, MLB, The Masters, Fox Soccer Plus, LA Lakers, Six-Flags, Nickelodeon, Facebook, Google, Comic-Con and Showtime.