Michael Dowd is Chief Technologist for GroupM Next, the media innovation specialist division of GroupM that provides thought leadership, industry perspective, operational support, and scalable business solutions to GroupM agencies (Maxus, MEC, Mediacom and Mindshare). Michael monitors the trends which are driving where and how consumers interact with technology and develops perspective on how those changes will impact GroupM brands. As part of this process, Michael manages first-party and third-party technology expansion to ensure that GroupM advertisers are equipped to take advantage of new opportunities afforded by these trends.
Michael has worked in digital marketing with GroupM since 2006, with direct experience managing campaigns for Fortune 500 companies, including Amgen, Accenture, Wyeth and Chevron. In 2010, Michael formed two new departments within GroupM Next, focused on Technology and Competitive Intelligence. He has managed and grown those departments, which now provide technology perspective and competitive intelligence support for GroupM teams across the world.
Outside of the office Michael is a frequent participant in the company's Outreach program where he volunteers for Habitat for Humanity, the Ronald McDonald House and provided community support following the devastating tornado in Joplin, Mo.
Michael has a Bachelor of Science degree from Cornell University where he majored in natural resources.