Ruth P. Stevens is a sought-after speaker and educator, and has taught at business schools in Asia, Australia, Latin America and New York City. She studied marketing management at Harvard Business School, and holds an MBA from Columbia University. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM.
Ruth is currently an adjunct professor at NYU Stern, and taught for eight years at Columbia GSB. For the last two years, she taught marketing to MBAs and undergrads at Hong Kong University of Science and Technology.
Ruth also consults on customer acquisition and retention, for both consumer and business-to-business clients. She serves on the boards of directors of the HIMMS Media Group, and the Business Information Industry Association. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York.
Ruth was named one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She serves as a mentor to fledgling companies at the ERA business accelerator in New York City.
Ruth is a guest blogger at Biznology AdAge, HBR.org,and Target Marketing Magazine. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. She is also the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing, and co-author of the white paper series, “B-to-B Database Marketing.” Learn more at www.ruthstevens.com.
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For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.
See All ChannelsWatch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
See All ChannelsBuilding an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
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