Scott brings a dynamic, creative and thoughtful approach to UM in his work with media partners and partner agencies alike. As an Experience Architect, Scott ensures that through a collaborative process UM is developing the best possible integrated media programs for its clients.
What is core to Scott’s expertise is creativity and idea development. In the past 15 years he has developed and executed award-winning marketing programs across a variety of media platforms for both direct to consumer and B2B clients and advertisers.
Before joining UM, Scott spent eight years at WIRED, and was the brand’s first Technology Director. While there he was instrumental in the development of both NextFest and the groundbreaking Xerox custom cover program, enabling consumers to customize their subscriber copy of WIRED with their own image. Prior to that, he held sales management positions at several print and digital publishing companies.
Whether for a media content company or a media agency, Scott loves working with clients to help them meet their marketing goals while adopting new emerging technologies, ideas and strategies as part of their messaging and brand positioning.
Read all Scott's MediaBizBloggers commentaries at Curious Thoughts from Curious Minds.
Check us out on Facebook at MediaBizBloggers.com
Follow our Twitter updates @MediaBizBlogger
The insights you need, in your inbox daily