Vice President, Global B2B Marketing
Shane Steele is a media and marketing executive with 15 years experience in digital media and brand marketing. She is currently Vice President, Global B2B Marketing at Yahoo! where she oversees global trade marketing communications and operations. Prior to joining Yahoo!, Shane was Vice President Marketing at Tremor Media, the leading video advertising network and monetization platform, where she headed up all marketing efforts for the company including branding, communications, pr, sales marketing, events, research, and product marketing. Before her role at Tremor Media, Shane was the Director of Emerging Media & Online Advertising at Coca-Cola where she oversaw interactive marketing for the Coca-Cola North America brand portfolio. In this role, Shane was also responsible for evaluating new technology and media partners across the evolving digital landscape to direct the company's innovation and research investments in emerging media areas such as social media, mobile, gaming, and advanced video platforms. Shane began her career at Sapient and Accenture, where she was responsible for leading large scale web strategy and development initiatives for Fortune 500 clients. A graduate of Cornell University, she currently resides in New York City.
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