Sloan Broderick

Managing Partner, Managing Director
MediaCom Interaction US

Sloan is the Managing Partner and Managing Director for MediaCom Interaction and is responsible for all aspects of the agency's digital operations and strategy, including the continued integration of digital media and marketing into MediaCom's core business.

As a member of the executive team, he is responsible for overseeing all aspects of key client relationships including Dell, Hasbro, Warner Brothers, Diageo, Volkswagen, Allergan, Discover, Nokia, RBS, Michelin, and Shell.

Sloan manages teams that integrate cross channel communications & services, business strategy, and media to help clients demonstrate measurable returns on their marketing and media investments. He has extensive digital and direct experience in both on and offline media, including awareness and acquisition campaigns, branded entertainment, site and interactive experience development, social networking, as well as search engine marketing. Sloan has also led brand development, customer insights, product development, and loyalty engagements on behalf of his clients.

Prior to joining MediaCom, Sloan held various senior marketing strategy positions at Publicis Modem. His responsibilities included account management and strategic marketing and media planning and execution.

Prior to joining Modem Media, Sloan marketing and business development positions at Alliance Consulting, and at Cap Gemini America. Additionally, Sloan has worked and lived in Buenos Aires, Argentina for Xerox.

He is fluent in Spanish, and graduated from Bucknell University with a degree in Economics.

Sloan lives in Fairfield CT with his wife Joanne, kids Hayley and Hunter. He enjoys, cooking, travel, scuba, golf, and spending plenty of time being silly with his kids.