Knowledge Solutions Director
ARF
Stephen D. (Steve) Rappaport, ARF Knowledge Solutions Director, creates the knowledge resources, tools and services which help members build brands. Listen First! draws upon his decades of experience in listening for market research and for creating listening-based business strategy, services and companies. Listening grabbed Steve in academia, where he trained under a number of distinguished professors who pioneered media content analysis, and then brought that to business to include in his toolkit for consumer and B2B research, strategy and planning. Steve advises companies as diverse as Campbell, Toyota, Warner Bros., and Kaiser Permanente, and keynotes, speaks, panels or leads workshops at conferences such as the World Federation of Advertisers, Mobile Marketing Association, and ARF. Listen First! is his second book published by John Wiley & Sons under the auspices of the ARF. Steve was the lead author of the best-selling The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (Wiley 2007).
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A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.
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For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.
Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.
See All ChannelsWatch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
See All ChannelsBuilding an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
See All Channels