Insights on the “new” CMO role: across-the board-experts who have had to morph from “ad guy” to multi-faceted expert in everything tech to procurement.

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contributors

Jane Cavalier

Jane Cavalier is Founder and CEO of BrightMark Consultin...

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Robin Clarke

Robin Clarke is Global Head of Publicis Media Sport and ...

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E.B. Moss

E.B. Moss built ad sales marketing departments for ...

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Michael Farmer

Michael Farmer is the author of Madison Avenue Manslaugh...

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