Advertising, Shopper Marketing and Trade Communications Spending Data and Forecast 2000-2020
byJack Myers
A 45-Page Detailed Report View details

Insights on the “new” CMO role: across-the board-experts who have had to morph from “ad guy” to multi-faceted expert in everything tech to procurement.

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contributors

Bill Duggan

Bill Duggan is Group Executive Vice President of the ANA...

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E.B. Moss

E.B. Moss built ad sales marketing departments for ...

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Jane Cavalier

Jane Cavalier is Founder and CEO of BrightMark Consultin...

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Michael Farmer

Michael Farmer is the author of Madison Avenue Manslaugh...

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