The most important tenet of marketing is to know your customer. We, as marketers, start by seeking to understand what consumers want and sometimes we learn by discovering what they don’t want. If you’re marketing to age, there’s a good chance that you’re learning about this customer for the first time, so understanding what they don’t like could be a productive place to start. To that end, we polled a range of boomers and asked them to describe the things in marketing that bother them most. Here’s what they said:
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