After nearly two decades of being ignored in VR and AR innovation, Second Life is finally gaining deserved recognition in the current explosion of "metaverse" hype. As an active participant and Second Life island owner during the height of its popularity in 2006 and 2007, I appreciate this interest. (My second life avatar is named Media Blessing.) My 2007 book Virtual Worlds: Rewiring Your Emotional Future* focused on Second Life and has taken on new relevance as an accurate predictor of the fundamental shift in brain processes, personal relationships and in future generations' immersion in gaming and social networks.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.