Getting a Grip on AI and Metadata Madness

MonetizationMoviepass for which subscribers pay 10 per month to be able to see one movie per day for the month has proven to be extremely popular amp160However the company is bleeding money based on its current subscription model Many Moviepass subscribers reported blank screens when they tried to access their Moviepass accounts today indicating that the company was in its death throes Ted Farnsworth Chairman and CEO Helios and Matheson Analytics is seeking to turn Moviepass39s data into itsamp160main revenue stream amp160The company does not sell its raw data to clients amp160Moviepass instead sells insights from data to interested parties such as film producers amp160Data is also used for recommendation engines that amp8220push people to the theatrical experienceamp8221 assist the company in acquisitions and amp8220develop films based on the data we haveamp8221amp160Farnsworth notedamp160 He explained that data also helps detect fraud includingamp160amp8220sharing passwords oramp160subscribers selling their tickets or giving their tickets away or detecting unfair trade by theatersamp8221According to Farnsworth Moviepass is helping to bolster attendance in movie houses especially at smaller theaters encouraging Millennials to go out to the movies and showcasing more independent films that may not have large marketing budgets amp160Moviepassamp8217s need to monetize its data looms largeamp160the jury is out as to whether it can ramp up its data monetization model in time to secure future successContent TrackingThere is a vast amount of metadata that is currently available and new sources are increasing every dayamp160 The challenge is not only capturing all of this data but also tracking it within a company and across companies in the industry amp160Various forms of data labeling such as being able to distinguish specific ads and specific programming ascertain which regions of the country and the world and even what subset of language such as Latin American Spanish or Castilian Spanish is being spoken in the content must all be identified and properly labeled in an agreed industry standardEfforts by companies such as HBO and organizations such as CIMM have begun the heavy lifting in content labeling for the industry amp160Yonah Levenson Manager Taxonomy HBO is working on amp8220a single unified standard of language terminology from conception to archivesamp8221 that will be able to identify languages across the spectrum amp160CIMM is concentrating on ad and programming identifiersamp8220The challenge to these IDs is having people register and embed throughout their practiceamp8221 stated Jane Clarke CEO and Managing Director CIMMAccording to Brian Hughes Senior Vice President Audience Intelligence and Strategy MAGNA agency clients are already using AdIDamp160 amp8220On the ad side we are generating usequot he saidamp160 quotIn terms of how we sell it though we say this is how we can tell where an ad goes how it performs and what the results areamp8221Storytellingamp8220From inception data can ride along with the piece of content and enrich that piece of contentamp8221 noted Guy Findley Executive Director MESA amp160From a content perspective there is so much data being created and collected that it can be challenging to present it in a form that makes it flexible to use and manipulateMatt Turner Chief Technology Officer Media and Manufacturing Mark Logic spoke about smart content and the digital files created from content inception to preproduction postproduction distribution both primary and secondary to archiving and ultimately into future infinite uses amp160The amp8220traditional data approach makes looking at metadata difficult todayamp8221 because it creates data silos Turner saidamp160 He advocated a new approach using flexible schemas that link together in an operational data hub for media amp160amp8220This makes the data available across all parts of the business and interacts with all systemsamp8221 he explainedFinal Thoughtsamp8220Data and analytics are embedded with everything you doamp8221 said Daniel Goss Vice President of Innovation and Experience LiveTilesamp160amp160quotFrom the media industryamp8217s viewpoint data is touching all aspects of the business from creative content creation to financial impact of our business decisions Locking into industry standards for labeling data framework and measurement will enable us to derive the maximum benefit of this growing and powerful resourcequotPhoto credit Alex KotliarskyiUnsplashClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Getting a Grip on AI and Metadata Madness

Author

Publish date

Channel

Charlene Weisler

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Getting a Grip on AI and Metadata Madness

Enjoying This Commentary? There's More to Love

Charlene Weisler

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies