Data and its think/speak has become so ubiquitous in the industry now that its reference in any context -- sales, content creation, marketing and/or branding -- is not only commonplace but also becoming de rigeur. As with anything that permeates the ecosystem, there is a time for it to be standardized with a common language, protocol and usage pattern. All of that is beginning to gel as evidenced by the panels at the second annual Media and Entertainment Day conference held at the Microsoft Center in New York City.
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