When Brian Hunt led ad sales in the New York DMA for the largest television distributor back in the Nineties there were only a few choices to be made when watching or buying television. Hunt’s team encouraged advertisers to shift budgets to where those audiences were. Today, in an era when viewers are increasingly streaming programming, he’s again helping advertisers follow audience trends, now with the launch of Sinclair’s new OTT ad platform, CompulseOTT.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.