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Turner's Nick Johnson on Digital's Intimate Relationship Between the Brand and the Consumer

Turner's Nick Johnson on Digital's Intimate Relationship Between the Brand and the Consumer

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Charlene Weisler

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WarnerMedia InSites
22 41

Years ago when Nick Johnson, Senior Vice President of Digital Ad Sales Strategy for Turner Ad Sales, launched into a career in advertising right out of college, he soon came to the conclusion that "media was not the right place for me."  His lack of enthusiasm for agency buying led to a complete change in lifestyle -- a return to Asia where he spent his formative years.  Leaving the agency in the early 1990s and moving to Japan, he joined a joint venture between Grey Advertising and Daiko.  "That in itself was fun, but what became my career epiphany ultimately was the launch of Netscape," Johnson recalls, noting that it allowed him a greater choice of English language content in real time in Japan.  "I didn't know what that would become, but I knew that I wanted to get involved in digital," he says.  The rest is history: He was hired as one of the first digital account executives at CNN almost 20 years ago.

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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
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