Question: How do you give viewers an interactive advertising experience without altering the commercial they see in any way?
WiOffer’s Split-Screen Interactive Linear TV Ad Play in Test with ABC’s KGO-TV

Simon Applebaum
Question: How do you give viewers an interactive advertising experience without altering the commercial they see in any way?
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Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more
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