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A United TV Advertising Front, and How to Start It

  • # television set

  • # environment

  • # Jack Myers

A United TV Advertising Front, and How to Start It

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Simon Applebaum

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Tomorrow Will Be Televised

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In unity there is strength, so the saying goes. If there's a time to unify the many branches of advertising supported television into a force holding its own with digital and other competition, it's now. If not now, perhaps never.

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Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more

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Knowledge Exchange
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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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