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A United TV Advertising Front, and How to Start It

  • Jack Myers
    •
  • distribution
    •
  • Power
A United TV Advertising Front, and How to Start It

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Simon Applebaum

Publish date

June 15, 2020

Channel

Tomorrow Will Be Televised

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In unity there is strength, so the saying goes. If there's a time to unify the many branches of advertising supported television into a force holding its own with digital and other competition, it's now. If not now, perhaps never.

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ARTICLE TAGS:

  • chief operating officer
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  • Marcien Jenckes
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  • advertising person
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  • advertising
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  • sales
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  • product
    •
  • television station
    •
  • video game
    •
  • Comcast Cable
    •
  • NBCUniversal
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  • company
    •
  • reach
    •
  • Google
    •
  • Facebook
    •
  • YouTube

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Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more

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Home Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

Go to page
#

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

Go to page
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
TV / Video Download
TV / Video Download

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

See All Channels
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
Go to page
#AndradeSays
Go to page
Multicultural TV
Go to page
Lunch at Michael's
Go to page
Shattering the Glass Ceiling
Go to page
Tomorrow Will Be Televised
Go to page
The Update
Go to page
TV / Video Download
Go to page
Upfronts/NewFronts
Go to page
The Myers Report
The Myers Report

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

See All Channels
The Myers Report
Go to page
Watch, Listen & learn
Watch, Listen & learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Jack Myers Leadership Conversations
Go to page
Jack Myers ThinkTank
Go to page
Advancing Diversity Podcast
Go to page
The Pool
Go to page
Insider InSites Podcasts
Go to page
#AskGenZ
Go to page
Legends & Leaders
Go to page
Advancing Diversity
Advancing Diversity Villages

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels
From Advocacy to Activism
Go to page
WomenAdvancing
Go to page
The Age of Aging
Go to page
1stFive
Go to page
Advancing Diversity Hall of Honors
Go to page
Future of Men
Go to page
About us
Our Mission About MediaVillage Membership About AdvancingDiversity.org Membership Best Practices for Revenue Growth The Case for Education & Diversity About Jack Myers Our team
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