Register here for our upcoming Jack Myers Leadership Conversations with NPR's Michael Smith - June 22, Interpublic's Michael Roth - June 25 and more. As we enter a media era where audience targeting is rapidly overtaking traditional demographic targeting as the standard currency, Advanced TV, in particular addressable TV, is having a moment. Is it the huge, long awaited moment for which those with a vested interest have been waiting for the past two decades? That depends on the ability of several players within the ecosystem, some complimentary, some competitive, to come together and create a simplistic, scalable, robust, and accountable system, quickly.
Addressable TV: On the Cusp of Going National Scale
Publish date
June 18, 2020Channel
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Jack Myers Leadership Conversations and Industry Renewal Fund
To meet our community’s human and business needs in response to the COVID-19 crisis we’re hosting Virtual Upfront and Relief April 20 to July 17 with revenues distributed to individuals and non-profit organizations in need, administered by Advancing Diversity.org
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Publish date: 03/25/2020
