Register here for our upcoming Jack Myers Leadership Conversations with NPR's Michael Smith - June 22, Interpublic's Michael Roth - June 25 and more. As we enter a media era where audience targeting is rapidly overtaking traditional demographic targeting as the standard currency, Advanced TV, in particular addressable TV, is having a moment. Is it the huge, long awaited moment for which those with a vested interest have been waiting for the past two decades? That depends on the ability of several players within the ecosystem, some complimentary, some competitive, to come together and create a simplistic, scalable, robust, and accountable system, quickly.
Addressable TV: On the Cusp of Going National Scale
![Addressable TV: On the Cusp of Going National Scale](/media/articles/Charlene_Myers_Advanced_TV_h3E3opM.jpg.550x380_q85_box-213%2C307%2C2432%2C1848_crop.jpg.webp)