An episode of ABC’s General Hospital last week featured not one, not two, but three promotional integrations that heavily advertised dramatically different products -- but did so in a way that felt completely organic and not at all disruptive to the narrative. Given the current advances in digital technology and escalating competition, not to mention the concerns of advertisers, an increase in product placement and/or promotion within entertainment programming seems inevitable. This episode of General Hospital could serve as a blueprint of sorts, having shown us three different ways to do it right.
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