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Ad Industry Needs to Oppose Census Citizenship Question by August 7

Ad Industry Needs to Oppose Census Citizenship Question by August 7

Author

Bill Duggan photo

Bill Duggan

Publish date

July 17, 2018

Channel

ANA InSites
4 56

The Department of Commerce, which has oversight of the 2020 census, has approved the addition of a new census question that asks, “Is this person a citizen of the United States?”  ANA members are concerned that the addition of a citizenship question would depress response among both non-citizens and their families (even if family members are indeed citizens).  That runs the risk of non-respondent bias by significantly undercounting immigrant, minority and low-income populations.  As one ANA member stated: “I believe that undocumented people will not report their presence and therefore the census will be under-reported, therefore skewing data, messing up budgets and providing inaccurate reporting.”

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Bill Duggan photo

Bill Duggan

Bill Duggan is Group Executive Vice President of the ANA. His responsibilities focus on management of the association's portfolio of marketing and media committees and associated conferences, as well as thought leadership related to committees and c… read more

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