There was no Cog Blog last week as I was attending some of the annual asi audience measurement spectacular and trying (to coin a phrase) to make sense of it all. For me, the most significant moment came not from research agencies, nor consultants, nor adtech suppliers, but from advertisers.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more