Pop quiz time.  When you ask Alexa to order you batteries, what brand will you get? Many of us think Duracell, as they are the industry leaders and are typically the first brand seen at any convenience store. You are wrong.  Alexa will be sending you Amazon Basics.  It makes sense; this means more revenue for Amazon and keeps shoppers happy with a price 50% cheaper per unit.  But what happens to the name brands?