There has been much talk recently challenging the longstanding presumption that content is king. Most recently, I attended a conference where it was argued that with the acquisition of AOL by Verizon, distribution (pipes) had finally upended content and that today distribution is king. While content is hotter than ever and distribution is proliferating at a disconcerting pace this debate falls under the indisputable umbrella truth that the consumer is king. This is true across all media platforms and devices and the stakes keep growing. The challenge is to marry all three kingdoms (content, distribution and consumer engagement).