ANA Acquires DMA, Creates Unified Voice for Advertising and Marketing Growth

The coming together of these organizations mirror other industry consolidations and collaborations to align efforts to deliver brand messaging and drive customer connections amp160More than ever it makes sense to have a unified voice to advance the practice of advertising and marketingamp160 With increased influence in Washington DC we also have the ability to strongly advocate for effective policies and best practices in our fieldWhat will the expanded reach of ANA mean for the advertising and marketing industry amp160The industry reliance on data and measurement is growingamp160 Now more than ever ANA is poised to drive adoption and advance improvements of all advertising and marketing practices especially in data and analytics amp160This unified association represents 2000 corporate and charitable enterprises 25000 brands and 150000 professionals with powerful insights expertise and resources to deliver results across a wide range of industry prioritiesAdvancing Advertising and Marketing GrowthAdvertisers and marketers are continually innovating looking for the next strategy to reach audiences and drive effective customer connections With the digital media landscape in constant evolution and our industry facing critical challenges from data integrity to ad fraud itamp8217s never been more important for the industry to come together and work toward common solutionsThe strengthened voice of ANA will effectively identify organizational challenges bring together stakeholders from across the industry and develop solutions that move our sector forward These broadbased solutions will energize brand and businessbuilding efforts in the marketing ecosystem and help members more effectively use data and measurement to their advantageExpanded Member Education and TrainingAnother critical role for an industry association is to deliver research that provides insights on trends and the effectiveness of advertising and marketing programs amp160As we come together we will have the ability to deliver optimized research capabilities to drive sharper insights and innovation amp160The strengthened ANA also shares resources and assets that provide a united datadriven advertising and marketing community with greater access to education training and professional development initiatives for member advancement and recognitionEffective Industry SelfRegulation and Consumer OutreachCustomer trust is vital to marketers and advertisers and presently there is increased scrutiny of the responsible use of data as a fundamental component in securing that trust amp160With the united voice of ANA and DMAamp8217s member companies we will have the ability to craft effective strategic selfregulation by working across verticals to develop solutions to address concerns of our customersWe need to educate consumers regulators and the media about the responsible data practices of our industry amp160And we need to be willing to listen closely to consumers to earn and retain their trust and respond to those with concerns about modern data practices amp160Ultimately our goal will be to set the standards for responsible data practices in the 21st century amp8211 standards which provide consumers with robust choice and transparency while ensuring the responsible use of advertising and marketing data to enrich their livesAs these two associations continue to come together there will be further exciting announcements and advancements amp160The ANA will provide its existing members and legacy DMA members with greater resources and access to content amp160We look forward to sharing this news with our members and stakeholders across the industry and engaging with a wider segment of firms conducting advertising and marketingamp160Click the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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ANA Acquires DMA, Creates Unified Voice for Advertising and Marketing Growth

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Bob Liodice

Tom Benton

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ANA Acquires DMA, Creates Unified Voice for Advertising and Marketing Growth

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Bob Liodice

Tom Benton

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