Tom Benton is Group Executive Vice President of ANA’s Data, Measurement and Analytics division and former CEO of the Data & Marketing Association (DMA). As DMA's CEO, Benton led a multi-year transformation of DMA that included a re-branding to become the Data & Marketing Association with an organizational and resource alignment focused on advocacy, innovation, education and connections. With an extensive career across a variety of data-driven marketing environments, including as senior vice president of marketing analysis for AOL, Benton is steeped in industry knowledge. He joined DMA in 2012 as CFO/COO and was named DMA CEO in late 2014, placing him at the helm of one of the world’s largest data-driven marketing associations. Benton also serves as Vice Chair at Marketing EDGE.
At AOL, Benton was Senior Vice President, Marketing Analysis, where he built and ran AOL Marketing’s planning and business intelligence functions, including several of Marketing’s business units such as Financial Planning, Business and M&A Analysis, Marketing Systems & Data Mining, Member Acquisition & Retention Analysis, and Marketing Research. Prior to his AOL career, Benton held senior roles at Rodale, Inc and Xerox Education Publications. Prior to joining DMA, Benton also spent several years as a financial consultant and philanthropist – living out what he calls “purpose beyond profit”. In addition to contributing financial, business, and marketing analyses to individuals as well as organizations, he served as treasurer and board member at Helping Children Worldwide (HCW).
The insights you need, in your inbox daily
We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.
MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity
See All ChannelsMediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom
Read member contentAt MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload
See All Channels