These days, everyone in the advertising business is thinking about and discussing the effectiveness of strategies to supplement their linear media buys, with many adding OTT, CTV, VOD, FAST or other streaming services’ ad inventory.
Are Streaming Services Listening to Their Subscribers? No, I Mean Really Listening?
![Are Streaming Services Listening to Their Subscribers? No, I Mean Really Listening?](/media/articles/multiple_screens_SF-xi-dRHs-graphic_stock_5vk0D4E.jpg.550x380_q85_box-0%2C307%2C4100%2C3154_crop.jpg.webp)