Marshall Cohen is a consumer researcher and marketer who examines attitudes and behaviors to help companies better serve their customers and be more successful and profitable. He serves on Boards and Advisory Boards and does consulting projects for companies.
He assists companies to make changes in their products and services, research, identify and execute the most effective marketing strategies, brand and rebrand companies, solve strategic and competitive issues, work on pricing decisions, and help CEOs and founders accomplish their business goals.
In the past, he has led and run large research and marketing organizations for large media and Internet companies (like MTV Networks, AOL, AOL TimeWarner, Univision).
Today, He serve companies in two ways: as an advisor (Board of Directors or Advisory Board), helping the existing research, marketing or senior staff, or, as a consultant, designing and executing whole projects for you, supplying you with data analysis, interpretation and actionable strategies for your products in the areas of product positioning, marketing, message strategies, promotion and advertising.
He enjoys working with early stage as well as seasoned companies and accepts equity as remuneration. His early stage clients have included: TruOptik (recently acquired by TransUnion) where he served on the Advisory Board, Adelaide (currently on their Advisory Board and an investor), Diesel Labs (currently on their Advisory Board), Brightly (currently on their Advisory Board), Segmanta (currently on their Advisory Board and an investor), PulsePoint where he served on their Board of Directors (recently acquired by WebMD), Comedy Central (where he served on their Board of Directors), Bluefin Labs (acquired by Twitter) where he served on the Advisory Board, clypd, Simulmedia (where he served on the Advisory Board), and has advised or been a consultant for: OTX Research (acquired by IPSOS), Stitcher (acquired by Deezer), DailyCandy (acquired by Comcast), Thrillist (acquired by Discovery), PureWow (acquired by Vayner Media), CBS, NBC, ABC, Disney/ABC Cable Networks, ESPN, Discovery, Lifetime, Turner, The Food Network, Weather Channel, iHeartMedia, Martha Stewart, CNET, NPR, and non-profits Robin Hood, Gilda’s Club, Red Nose Day and Comic Relief.
He seeks opportunities that will allow him to work with interesting people, to tackle new problems, and to help companies better position themselves to prosper through intense listening to the consumer.
