Undoubtedly, this past year has been unusually tough in every aspect of our lives. We have all had to adapt to new and increasingly digital ways to live, work, educate, shop and entertain. Work from home, lockdowns, restrictions and remote education due to COVID-19 hastened the consumer jump in media usage and streaming video. According to Nielsen, the massive spikes in media usage reflects a permanently altered media landscape. The shift to online retail generated 33% of all retail sales in 2020. The first half of 2020 saw an increase in e-commerce equivalent to that of the previous ten years.
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