Rumors of the death of radio have been predicted since David Sarnoff, then President of RCA, introduced monochrome television at the 1939 World's Fair. In fact, it's alive and growing more vibrant. According to eMarketer's U.S. Time Spent With Media Report 2022, the medium is experiencing an increase in share of media time. Digital audio now accounts for 12.7% of U.S. adults' overall media time, averaging one hour and forty minutes (1:40) a day compared to social networks (1:15), tablets (1:09), or watching videos on smart phones (:40).
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.