Audio's digital ad investment growth is expected to be driven by increasing ad spend on Pandora, Spotify, podcasts and other forms of online-originated audio content. By 2017, online-originated audio content will account for over half of the annual total digital investment in audio. Jack Myers TomorrowToday forecasts that by 2020, total annual audio digital ad spend will reach $7.2 billion. Audio advertising spend includes legacy & digital terrestrial radio and online-originated audio (Pandora, Spotify, podcasts, et al).
The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email email@example.com.
File Size: 6.2 MB
Publish date: 02/20/2018