Certain elements of the media business have been getting excited about the third anniversary of the ANA transparency report. Self-congratulatory pieces have appeared from Ebiquity and their sibling Firm Decisions. Both have a point in that they (and in particular their ex-colleague Nick Manning) drove one key output from the ANA work. But it’s by no means a matter of “job done.” In fact, auditors (like Ebiquity) are a part of the current problem as the media agency business struggles to transition from a buying-led culture to one more focused on planning and consultancy.
Auditors Need to Evolve
![Auditors Need to Evolve](/media/articles/man-thinking-and-using-blank-screen-dark-room.jpg.550x380_q85_box-26%2C0%2C640%2C427_crop.jpg.webp)