As an authority in marketing to baby boomers, I field a lot of questions. But the one I get asked most often is, "Why I don't get the Super Bowl ads anymore?" Super Bowl LIV was no exception, as my phone chirped throughout the broadcast with text messages from bewildered boomers begging me to blame their lack of comprehension on bad ads, not age. Ahh, if only it was that easy.
Boomers and Super Bowl Ads: It's Us, Not Them
