Audio and audio adjacent content has been a high growth story in recent years. The notable rise in audio has been both content, most notably podcasts and in medium, including smart speakers and more. Even though podcasts and the industry's consolidation have garnered the lion's share of the attention, there is more going on. As I cited in my 2019 piece, we are in an aural fixation. "The notion of the primacy of sight over sound is the defining battle as audio is woven into daily life," I stated. "Audio has always been a significant part of our lived experience. The ability to engage the audience with in-depth, engaging stories, to challenge social norms and emotionally resonate in branding makes our aural fixation a formidable and influential movement." That primacy for engagement was on full display when the app Clubhouse hosted a cast reading of The Lion King that set the internet on fire.
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