Despite remaining systemic hurdles, unprecedented media representation and access to technology are shifting the notion of power for Gen Z: This cohort is rethinking the value of centralized ideas that benefit the few; instead, embracing a more collaborative notion that empower collectives.
Collaborator, Connector and Uniter: The Roles Gen Z Expects Your Brand to Play
![Collaborator, Connector and Uniter: The Roles Gen Z Expects Your Brand to Play](/media/articles/genzoverview_4DD5Yol.jpg.550x380_q85_box-67%2C0%2C931%2C600_crop.jpg.webp)