Why should the future of media, advertising and entertainment spending be focused on the Baby Boomer generation (born 1943-1966)? What are the economic opportunities for marketers? What should and must be done to combat agism in media planning? These questions and more will be discussed Tuesday, September 22, at 1:00 p.m. ET, when Jack Myers, founder of MediaVillage and AdvancingDiversity.org, hosts a Leadership Conversation on Confronting Ageism in Media and Advertising: Why Boomer Marketing Is Booming. The panel includes Ken Dychtwald, CEO at Age Wave; Susan Feldman, founder of In the Groove; Peter Hubbell, CEO of BoomAgers; and Keith Reinhard, Chairman Emeritus at DDB Worldwide.
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