Why should the future of media, advertising and entertainment spending be focused on the Baby Boomer generation (born 1943-1966)? What are the economic opportunities for marketers? What should and must be done to combat agism in media planning? These questions and more were discussed Tuesday, September 22, when Jack Myers, founder of MediaVillage and AdvancingDiversity.org, hosts a Leadership Conversation on Confronting Ageism in Media and Advertising: Why Boomer Marketing Is Booming. The panel includes Ken Dychtwald, CEO at Age Wave; Susan Feldman, founder of In the Groove; Peter Hubbell, CEO of BoomAgers; and Keith Reinhard, Chairman Emeritus at DDB Worldwide. Watch it Now!
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