A new white paper from The Store WPP, Intel Corporation and the Digital Place Based Advertising Association (DPAA) examines the dramatic shifts in the retail industry brought about by technology's impact on the way consumers interact with brands. "Connecting Media, Technology and Brands to Tomorrow's Consumer" addresses the many challenges and opportunities facing brands as they move through the retail system. As the paper states: "The old retail model is broken."
Connecting Media, Technology and Brands to Tomorrow’s Consumer
Channel Video Everywhere -- DPAA