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COVID-19 Accelerates Shift of TV Budgets to Data-Driven Addressable Targeting

COVID-19 Accelerates Shift of TV Budgets to Data-Driven Addressable Targeting

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Kim Davis

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TV consumption is higher than ever before. Streaming video and OTT are dominating the TV narrative with the launch and expansion of viewer options and COVID-19 pushing new theatrical releases to stay-at-home viewers. With linear TV and OTT viewing increasing an average of more than 10 million homes per minute, advertisers and agencies are focusing on the relevant questions of "how" and "where" to deliver their messages to the most relevant target audiences.

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To meet our community’s human and business needs in response to the COVID-19 crisis we’re hosting Virtual Upfront and Relief April 20 to July 17 with revenues distributed to individuals and non-profit organizations in need, administered by Advancing Diversity.org
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Kim Davis

Kim Davis is a thought-leader in the marketing technology space, appearing on conference stages, in podcasts, and on camera, to discuss this fast-moving field. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leadership
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
#AndradeSays
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Behind the Scenes in Hollywood
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