In this report we shall seek to learn the kinds of things we learned dissecting the trend in media allocation of other mighty industries -- insurance, online retailers and consumer technology -- courtesy of Standard Media Index (SMI). Today we turn the same lens on CPG, but with a difference: for CPG we have ROAS findings to compare with the trends. (We're working on ROAS for those other three verticals.)
CPG: Promotion, Digital and Branding
