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Cross-Promotion Comparisons: discovery+, Peacock, Disney+

  • # Discovery

  • # research

  • # marketing

Cross-Promotion Comparisons: discovery+, Peacock, Disney+

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Lee Hunt

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TV / Video Download

In my MediaVillage article last month, I noted the growth of cross-promotion on linear networks. I suggested that cross-platform promotion is more efficient than cross-channel promotion. "Most streaming services are a collection of content from multiple linear channels plus the entire back catalog," I wrote. "Instead of airing different spots promoting different shows on different linear channels, streaming promos can point viewers to a single entertainment destination. Overall, you get more bang for your promo buck, and help alleviate attribution confusion." At the time, I had no idea that Discovery was taking that strategy and putting it on steroids.

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Lee Hunt photo

Lee Hunt

Lee Hunt is a strategist, trainer and industry thought leader. His success in launching and positioning channel brands, in addition to his pioneering work in audience management, have set many of the standards for our industry. Lee is also the founder of Lee… read more

TAGS:

  • # network

  • # launch

  • # Turner Broadcasting System

  • # NBCUniversal

  • # HBO Max

  • # Disney+

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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Advancing Diversity
Go to page
#Ask-GenZ
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Future of Men
Go to page
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Go to page
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Go to page
Shattering the Glass Ceiling
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Go to page
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Go to page
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Go to page
The Business
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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