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Cross-Promotion Comparisons: discovery+, Peacock, Disney+

  • # Discovery

  • # research

  • # marketing

Cross-Promotion Comparisons: discovery+, Peacock, Disney+

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Lee Hunt photo

Lee Hunt

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TV / Video Download

In my MediaVillage article last month, I noted the growth of cross-promotion on linear networks. I suggested that cross-platform promotion is more efficient than cross-channel promotion. "Most streaming services are a collection of content from multiple linear channels plus the entire back catalog," I wrote. "Instead of airing different spots promoting different shows on different linear channels, streaming promos can point viewers to a single entertainment destination. Overall, you get more bang for your promo buck, and help alleviate attribution confusion." At the time, I had no idea that Discovery was taking that strategy and putting it on steroids.

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Lee Hunt photo

Lee Hunt

Lee Hunt is a strategist, trainer and industry thought leader. His success in launching and positioning channel brands, in addition to his pioneering work in audience management, have set many of the standards for our industry. Lee is also the founder of Lee… read more

TAGS:

  • # network

  • # launch

  • # Turner Broadcasting System

  • # NBCUniversal

  • # HBO Max

  • # Disney+

  • # Peacock

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Thought Leaders
Myers Reports
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Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
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