“There are no agencies-of-the-future,” asserts Martin Albrecht. “There are only agencies-of-today that are becoming more effective for their clients … versus agencies-of-today that are losing ground. In a turbulent marketplace, you have to think and act like a perpetual start-up to become more effective.”
Crossmedia’s Kamran Asghar and Martin Albrecht on Acting Like a Perpetual Start-Up
![Crossmedia’s Kamran Asghar and Martin Albrecht on Acting Like a Perpetual Start-Up](/media/articles/farmer_cartoon_4-17.png.550x380_q85_box-0%2C127%2C1000%2C821_crop.png.webp)