Every advertiser aspires to "break through the clutter." Few do it with the force of a thousand Marie Kondos like Gillette and its now famous "We Believe" spot.
Davos Debate: When It Comes to Gillette, What Constitutes a Win?

Every advertiser aspires to "break through the clutter." Few do it with the force of a thousand Marie Kondos like Gillette and its now famous "We Believe" spot.
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