IPG Mediabrands' intelligence arm, MAGNA, is predicting an impressive 11.5% growth in ad spend versus 2021 with revenues surpassing the $300 billion milestone to an estimated $320 billion. With hyper-inflation, supply chain challenges and the Russian/Ukraine conflict weighing heavily on consumers' minds, the headwinds, however, are getting stronger.
Despite Some Headwinds, MAGNA is Still Predicting Strong 2022 Ad Revenue Growth
