IPG Mediabrands' intelligence arm, MAGNA, is predicting an impressive 11.5% growth in ad spend versus 2021 with revenues surpassing the $300 billion milestone to an estimated $320 billion. With hyper-inflation, supply chain challenges and the Russian/Ukraine conflict weighing heavily on consumers' minds, the headwinds, however, are getting stronger.
Despite Some Headwinds, MAGNA is Still Predicting Strong 2022 Ad Revenue Growth
![Despite Some Headwinds, MAGNA is Still Predicting Strong 2022 Ad Revenue Growth](/media/articles/revenue_growth_isaac-smith-AT77Q0Njnt0-unsplash.jpg.550x380_q85_box-212%2C0%2C5471%2C3652_crop.jpg.webp)