Jack Myers TomorrowToday forecasts that newspaper-originated digital content ad spend will surpass newspaper-originated legacy content spend by 2019. By 2020, annual digital ad spend for newspaper-originated content is projected to exceed legacy spend by $1.7 billion. This infusion of digital ad spend is expected to drive a modest turnaround in total annual newspaper-originated content ad spend by 2020. Newspaper-originated content includes all legacy and digital content published by U.S. local and national newspapers.
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Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020
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