Jack Myers TomorrowToday forecasts that newspaper-originated digital content ad spend will surpass newspaper-originated legacy content spend by 2019. By 2020, annual digital ad spend for newspaper-originated content is projected to exceed legacy spend by $1.7 billion. This infusion of digital ad spend is expected to drive a modest turnaround in total annual newspaper-originated content ad spend by 2020. Newspaper-originated content includes all legacy and digital content published by U.S. local and national newspapers.
Download Today: Digital Ad Spend Growth Projected to Arrest Total U.S. Newspaper Ad Spend Decline
Publish date
Channel
The Myers ReportRead our important reports
Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020
The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email maryann@myersbiznet.com.
If you have trouble ordering Whitepaper, please contact maryann@mediavillage.com
