Jack Myers TomorrowToday forecasts that newspaper-originated digital content ad spend will surpass newspaper-originated legacy content spend by 2019. By 2020, annual digital ad spend for newspaper-originated content is projected to exceed legacy spend by $1.7 billion. This infusion of digital ad spend is expected to drive a modest turnaround in total annual newspaper-originated content ad spend by 2020. Newspaper-originated content includes all legacy and digital content published by U.S. local and national newspapers.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.