Jack Myers TomorrowToday forecasts that newspaper-originated digital content ad spend will surpass newspaper-originated legacy content spend by 2019. By 2020, annual digital ad spend for newspaper-originated content is projected to exceed legacy spend by $1.7 billion. This infusion of digital ad spend is expected to drive a modest turnaround in total annual newspaper-originated content ad spend by 2020. Newspaper-originated content includes all legacy and digital content published by U.S. local and national newspapers.
The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email firstname.lastname@example.org.
File Size: 6.2 MB
Publish date: 02/20/2018
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.