Digital Outliers That Outperform; TubeMogul, Amazon, Yume, Hulu, BrightRoll, Defy

The full report is available to MyersBizNet member companies insights from the report are available at MediaVillageTomorrowTodayQUALITY SALES ORGANIZATION AND CUSTOMER SERVICETubeMogul and BrightRoll tie as the leaders for quotquality sales organization and customer servicequot as rated by digitalonly media planners and buyersYume ranks first in the category among respondents in the first several years of their careers but declines to 20th rank among those in the business 8 yearsQUALITY OF CONTENT JUSTIFIES PREMIUM PRICINGHulu ranks first among all respondents for delivering quality content that agency and advertiser executives believe justifies premium pricingBuzz Media ranks second among total respondents in the categoryVevo ranks third among respondents with Digitalonly Planning and Buying ResponsibilitiesPROVIDES INNOVATIVE AND CREATIVE OPPORTUNITIESDefy Media ranks first among all respondent groups except those in the business 17 years who rank Defy 15th and rank Pinterest first and Undertone Networks second in the categoryTubeMogul again outperforms the industry ranking second for innovative and creative opportunities among Digitalonly Media Planners and BuyersASSURES ADVERTISERS A SAFE AND LOW FRAUD ENVIRONMENTHulu again ranks first in the industry among total respondents with 89 of digitalonly media planners and buyers rating Hulu 45 on a five point scale top two boxAmazoncom ranks second among TV Digital Media Planners and Buyers but declines to 19th rank among Digitalonly Planners and BuyersBrightRoll ranks fourth among advertiser client executives behind Facebook Hulu and Conde Nast EntertainmentPROVIDES ADVANCED RESEARCH AND MARKET INSIGHTSYume ranks fourth among total respondents behind GoogleYouTube Facebook and AOLAmazoncom ranks fifth among total respondents followed by Twitter Yahoo BrightRoll TubeMogul and Specific MediaSUPPORTS PROGRAMMATIC ampamp AUTOMATED INVESTMENTSTubeMogul leads the industry across all respondent groups with 78 of respondents rating the organization 45 on a five point scaleBrightRoll ranks third following GoogleYouTube in second place ahead of fourth ranked AOLVideology ranks fifth and is second ranked among TV Digital Media Planners and BuyersWhile GoogleYouTube Facebook AOL and Twitter lead the industry they are being challenged by TubeMogul Hulu Amazoncom Buzz Media BrightRoll and others

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Digital Outliers That Outperform; TubeMogul, Amazon, Yume, Hulu, BrightRoll, Defy

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Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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Digital Outliers That Outperform; TubeMogul, Amazon, Yume, Hulu, BrightRoll, Defy

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